Thursday, February 2, 2012
Lana Del Wha?
Ever get the feeling you're being cheated? The thing is, I'm not backlashing against her. I thought her music was overly mannered drivel from a half wit. However, that's par for the course. Supposedly, she is some overly packaged little twit who performed badly on Saturday Night Live. Now, kids, it's been years and years since SNL was even remotely cutting edge, so what's the big deal? But, then, I start hearing over and over and over and over like a sample on an MC Hammer track about how there's some massive hipster backlash against her for that performance. Really now? You expect me to buy it? I know a campaign when I see one. But, let's just say that you're not as cynical and bitter as me. If that's the case you may need a slight primer. See, you've got a sub-standard fake-alt singer. How do you generate buzz? Why do it just one way? Why not pump her up and get her over exposed, then, invent the backlash against her overexposure, and make it seem like the kind of tragically hip poseur that everyone hates, hates her. Et voila, her very sold-out fakeness become a selling point for her authenticity. Think that's paranoid? Well, ask Liz Phair. Ask Maria Mckee. Ask Fiona Apple. Ask Tanya Donnelly. Get the picture? This is an old marketing ploy, just sped up and put on Twitter.